We would also like to celebrate the amazing and difficult work Living Well has done to transform the lives of those they serve. Pao’s story is one of hundreds. The staff at Living Well deserve praise for every life they touch.
This appeal succeeded in all the areas we at Palmer would want it to. It also reminds us that when we commit to an organization, we’re not just developing a business relationship. When we’re writing, designing and producing an appeal, as we did on this sample, we have a responsibility to Pao, or whoever your organization serves.